Broward County Recognizes Princess Cruises for Environmental Partnership During Recent Water Crisis

Broward County and Port Everglades today thanked one of its long-time customers, Princess Cruises, for its water conservation efforts at the height of South Florida's worst drought on record.

At the Phase III Water Shortage Restrictions for South Florida in May, Port Everglades Director Phillip C. Allen asked Port customers to achieve a measurable level of water reduction by aggressively cutting back.

"The overall response was swift and positive, but the most proactive response came from Princess," said Allen. "Princess Cruises immediately pledged to do everything possible to reduce fresh water purchases by 50 percent and then, within days, Princess Cruises committed to reduce its fresh water intake at Port Everglades to zero."

"We were able to reach zero consumption by increasing the amount of fresh water produced onboard, which of course, resulted in additional fuel consumption and increased fuel costs to Princess," said Steve Nielsen, Princess Cruise Lines Vice President for Caribbean and Atlantic Shore Operations. "Our company felt that this added cost was justified in terms of our long-standing commitment to the environment and good partnership with Broward County."

Today, the Broward County Board of County Commissioners formally recognized Princess Cruises for its extraordinary response. A plaque was presented to Nielsen by Port Everglades Director Allen, County Commissioners John Rodstrom and Kristin Jacobs at the Commission's regularly scheduled public meeting.

"These proactive steps taken by our Port Everglades Department and Princess Cruises display a partnership that is commendable and worthy of recognition," said Commissioner Rodstrom.

"The Port and Princess Cruises are exemplary environmental stewards for Broward County," said Commissioner Jacobs. "At a time of great need, Princess came through."

Since 1977, Princess Cruises became one of the most recognized cruise lines in the world when one of its ships was cast in a starring role in the "Love Boat" television series. Princess has been a mainstay at Port Everglades for several decades. During Port Everglades' upcoming cruise season, eight of Princess' ships will offer itineraries from Port Everglades including a 102-day world cruise.

As one of South Florida's leading economic engines, Port Everglades is the gateway for international trade and cruise vacations.  Port Everglades is one of the busiest cruise ports worldwide.  It is among the fastest growing container ports in the United States, according to the PIERS import/export database.  And, Port Everglades is South Florida's main seaport for receiving petroleum products including, gasoline and jet fuel.  The Port Everglades Department is a self-supporting Enterprise Fund of Broward County government with operating revenues of approximately $117 million annually.  It does not rely on local tax dollars for operations. The Port provides more than 15,000 direct jobs and generates $2.8 billion in business activity and $865 million in personal income annually in Broward County.  

More information on Port Everglades, which is governed by the Broward County Board of County Commissioners, is available on the Internet at www.broward.org/port, e-mailing PortEverglades@broward.org, or by calling 954-523-3404.

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DATE: September 11, 2007
CONTACT: Maisy Alpert or Ellen Kennedy with Port Everglades Corporate & Community Relations
PHONE: 954-468-3505 or 954-468-3508