Port Everglades expects multi-million-dollar investments in terminal and transportation facilities to generate returns that benefit the cruise industry as well as the Port’s bottom line.
“Port Everglades’ growth opportunity is in the expansion and rehabilitation of our facilities to support the newer vessels that are already being delivered on the orderbooks. We expect that some of those vessels will be homeported in South Florida. To play in that game you need the terminals to handle the latest and greatest guest offerings,” said Port Everglades Chief Executive and Port Director Steve Cernak.
Some of the improvements will be visible as soon as guests arrive at the Port’s entrance, such as new wayfinding signage that combines functionality with art.
Port officials worked with Broward County, Florida’s Cultural Division to engage an environmental graphic design artist to find interpretive art solutions for directional signage. The result, which will be unveiled in time for the start of the 2018-2019 cruise season, will be colorful Florida environmental images to create an intuitive and colorful visual map for port visitors to find their destinations. In addition, the port is improving its outdoor aesthetics in with art installations at the security entrances and within several highly visible medians and roadside locations.
The Port is also working with its cruise line partners and investing in cutting-edge terminal improvements that reflect the new wave of cruise ship technology and tailored guest services.
For example, Carnival Corporation has made a multi-million-dollar investment in technology and aesthetics to transform Cruise Terminal 2 into the first and only facility in the world specially equipped for its new Ocean Medallion interactive wearable technology service.
Princess Cruises, one of five Carnival brands operating at the Port, introduced this technology aboard Regal Princess this past fall and the terminal enhancements were a large part of the guest experience. The retrofitted cruise terminal features a movie theater and more comfortable pre-boarding areas, transforming guests' experience as they prepare to depart for their cruise vacation.
Port officials are also working with Royal Caribbean Cruise Line Ltd. to completely expand and remodel Cruise Terminal 25 for the new Celebrity Edge’s arrival in November of this year.
Cruise Terminal 22/24, which was used strictly for baggage laydown and Customs clearance, has been demolished to make way for a single, supersized Cruise Terminal 25. The $100 million-plus renovation includes expanding the footprint, adding second floor check-in and waiting areas, and significantly improving traffic circulation to create a streamlined, futuristic facility.
In addition to facility improvements coming in time for the 2018-2019 season, Port Everglades will welcome two new-build ships.
The 2,918-passenger Celebrity Edge, touted as the ship designed to leave the future behind, will sail from Port Everglades during its inaugural season beginning in mid-November 2018. Celebrity Edge is the first ship in Celebrity Cruises' new class of ships in nearly a decade.
Long-time Port Everglades customer Holland America Line will introduce the line’s newest Pinnacle-class ship, the 2,650-passenger ms Nieuw Statendam at Port Everglades beginning December 19, 2018. A sister ship to ms Koningsdam, which is also homeported at the Port, this spectacular new vessel combines classic style with contemporary appointments, engaging new experiences and carefully crafted itineraries.
“With the way things are going in this industry, it’s a constant evolution and our series of investments are intended to position ourselves to stay ahead of the curve,” Cernak said.
DATE: March 5, 2018
MEDIA CONTACT: Ellen Kennedy, Assistant Director